Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
1st Edition
eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Text-to-Speech Compatible
Have the book read to you!
-
Offline Access
(
20% )
The publisher of this book allows a portion of the content to be used offline.
-
Printing
(
10%
)
The publisher of this book allows a portion of the content to be printed.
-
Copy/Paste
(
10% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue
Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.
Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
| Sold By | McGraw-Hill Education |
|---|---|
| ISBNs | 9780071800471, 9780071800471, 9780071800488, 0071800484 |
| Language | English |
| Number of Pages | 242 |
| Edition | 1st |