Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

1st Edition

Dave Kerpen; Theresa Braun; Valerie Pritchard
eISBN-13: 9780071800488

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Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

Sold By McGraw-Hill Education
ISBNs 9780071800471, 9780071800471, 9780071800488, 0071800484
Language English
Number of Pages 242
Edition 1st