Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
1st Edition
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Additional Book Details
<p>Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue</p>
<p>Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.</p>
<p>Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.</p>
| Sold By | McGraw-Hill Education |
|---|---|
| ISBNs | 0071800484, 9780071800488, 9780071800471, 9780071800471 |
| Language | English |
| Number of Pages | 242 |
| Edition | 1st |